From Our Special Correspondent
Daijiworld Media Network

Bengaluru, Apr 9: When Prime Minister Narendra Modi announces decisions which seem harsh to most like demonetization of high value currency notes, implementation of GST, the more recent 21-day lockdown to contain the global pandemic COVID-19, asking people to come out on their balconies to clap for five minutes or lights off-candles on for nine minutes, majority of the Indian people especially the middle classes dutifully obliged.

Surprisingly, majority of the Indian people and the most vocal middle classes were unmindful of the losses and hardships they faced and obligingly endured their difficulties unmindful of the snide remarks by most of the opposition party leaders merely because of the charismatic personality of the Prime Minister raising questions on what makes Modi tick and compels people to do his bidding.

The many questions pertaining to the phenomenon of Modi, who has captured the hearts, imagination and won popular mandate resoundingly in 2014 and 2019, and why Modi has remained the unquestioned darling of the masses, particularly middle classes, has been answered in the new book, 'Middle Class, Media and Modi: The Making of a New Electoral Politics', by journalist Dr Nagesh Prabhu, brought out by SAGE Publications India.

Prabhu, a PhD in political Science and senior journalist in The Hindu, who has already written a book, 'Reflective Shadows: Political Economy of World Bank Lending to India', published by Oxford University Press, attempts of deciphers the charisma of Modi and the influence he wields on the middle class and the media.

The book traces how the BJP benefited from the Ayodhya movement and seeks to analyse the rationale behind the rise of Modi over the BJP’s spectacular victories in the 2014 and 2019 parliamentary elections and also examines the strategy Modi adopted, the form of social engineering with direct communication to the Indian electorate. It also examines factors constructing Modi’s image as a charismatic leader who negotiated a long ladder from Swayam Sevak to Pradhan Sevak and donning the

Sara Miller McCune founded SAGE Publishing in 1965 to support the dissemination of usable knowledge and educate a global community. SAGE is a leading international provider of innovative, high-quality content publishing more than 1000 journals and over 800 new books each year, spanning a wide range of subject areas.

Link to purchase book: https://www.amazon.in/Middle-Class-Media-Modi-Electoral-ebook/dp/B0865HP5VM

For e-book and other requests, please contact:

Rajeshwari Shastri, Public Relations Executive, SAGE Publications India
E: Rajeshwari.Shastri@sagepub.in