Media Release

Mangaluru, Oct 26: Srinivas University, Institute of Management and Commerce, MBA Department, Pandeshwar city campus, organised a Management & Marketing exhibition in the auditorium on On October 22 for the MBA students to showcase their knowledge and conceptual base of various management topics.

The exhibition was held in the theme of “AIKONOMAS.” The event was organized by the MBA department, IMC, under the patronage of chancellor, Dr CA A Raghavendra Rao and pro-vice chancellor Dr A Srinivas Rao.

The chief guest for this exhibition was Dr K V M Varambally, former director, Institute of Management, MAHE, Manipal and was presided over by vice chancellor, Dr P S Aithal. The exhibition started at 11 AM. and was open to all the students of PG. Dr P S Aithal, vice-chancellor of Srinivas University, in his presidential address, applauded the efforts of the students and said that such events bring forth exceptional industry readiness among students which the institution is always incorporating in its curriculum on a continuous basis.

As the exhibition started, various students presented their projects. Models of rural marketing, new product development, market research methodology, Digital marketing, product pyramid, were built by the students. Dr K V M Varambally, gave a lot of interesting insights and ideas to students and appreciated their skills. Dean of the Institute of Management & Commerce, Prof Keerthan Raj, motivated and appreciated the students. Head of the department, Prof Amith Menezes supported the students. Prof Venkatesh A S organized the event.

Apart from models, the students also organised visual presentations to help everyone understand the concepts of their models. The models were judged based on creativity, relevance and utilisation. It was a great opportunity for students to learn, create and demonstrate their skill sets. The event also had invited guests from several companies and placement collaborations to view the event and encourage the MBA students.