Media Release

Udupi, Sep 26: The Women Empowerment Cell and Entrepreneurship Development Cell of Sri Madhwa Vadiraja Institute of Technology and Management organized a session on “Be a Change maker- Introduction to Innovation and Entrepreneurship” on September 25 at 3 pm in Seminar Hall Admin Block. Dr Shruthi Achaya, associate professor, Department of Medicine and Radiology Manipal College of Dental Sciences was the resource person for the session.

In the session, the speaker started with idea, creativity and innovation. She started with an example of Thomas Alva Edison. There is always a betterment from every innovation done, she said. She spoke on importance of novelty in ideation. Learning and unlearning is a must in innovation, she added.

She spoke about barriers of creativity and explained how to overcome them.

To have a sustainable entrepreneurship ideas, it is necessary to reach out to maximum consumers, she added.

Dr Shruthi Achaya said that the problem statement should be clearly stated in the beginning of the innovation. She gaveseveral examples for the need of innovation.
She explained about innovation in products, process and services sectors. It was very much an interactive session. The students got an idea on innovation.

It was very interesting to learn about the different steps of innovation, importance of investment, tangebility, getting government grants, prototype, getting trial approval, commercialization of the product and feedback of the users.

She explained about the importance of startups and steps to be followed to have a startup and also about copyrights and intellectual property rights.

More than 200 students attended the session and benefitted from it.

Dr Thirumaleshwara Bhat, principal of SMVITM, appreciated the program organised for the benefit of the students.

Vaishnavi, second year Computer Science Engineering student, compered the program.