Daijiworld Media Network – Udupi (HB)

Udupi, Sep 13: Pavitra Vastra Abhiyaan, a four-day long exhibition-cum-sale of handmade products was inaugurated at Nutana Ravindra Mantapa, MGM College here on Monday, September 13.

Dr Devidas S Naik, principal MGM College Udupi, inaugurated the event.

The main thrust of the campaign is the series of exhibition-cum-sale of handmade products in all major cities of South India, especially Karnataka. This campaign was conducted jointly by Charaka Desi Federation of all India Handloom Organizations and Gram Seva Sangh.

Padmashree, marketing manager of Pavithra Vastra Abhiyan said, “The farmer, craftsperson and labourers are all facing a serious threat to their livelihoods. Especially after Covid, the entire small and medium sector of the industry including handlooms and handicrafts, has almost shut down. Clothes, sarees, mats, pots and other such objects of beauty and utility are lying unsold in godowns. The government has helped these people very little and the little has hardly reached the people.

“Pavitra Vastra Abhiyaan gives a call to the consumer to help the village economy by purchasing their products. It appeals to consumers to buy handmade products instead of imported materials consisting of plastics and poison.

Men's and women's wear, bags, jute products, home remedies, homemade edible products, books etc are included in the exhibition.

Painting workshop is also conducted at the programme.

Founder of Charaka institution and social activist Prasanna Heggodu, principal of MGM PU College Malathi Devi, president, All India Handloom Federation Pavan were present during the event.

Suchith Kotian compered the programme.

The exhibition will be open from 10 am to 6 pm from September 13 to September 16.