Pics: Dayanand Kukkaje

Daijiworld Media Network - Mangaluru (SB)

Mangaluru, Dec 11: "Majority of the media houses in India, are sold out to political parties, religion, community or a corporate house. In comparison to foreign media, Indian media lack maturity and ethics. They have failed to become the voice of the marginalised,” said Hemacharya, Multilingual author and editor, Daijiworld Monthly.

He was speaking on a seminar jointly organized by Mangalore Management Association (MMA) and SDM PG Center for Management Studies and Research which was held SDM, MBA College Conference Hall, Kodialbail, on Tuesday, December 10.

Presenting his paper on the topic, ‘Managing Media and their Social Responsibility’, he said, “Indian media is mainly based on the theory of demand and supply. They achieve circulation and TRP by publishing negative news. So they mainly focus on crime and personal issues of some individuals and celebrities. They know that there is more demand for negative news and are compelled to provide this to their readers or viewers. Hence, we cannot say that Indian media not biased and also that it gives importance to media ethics.

“Because of commercialization of media, it has become mouthpieces of few and it acts blind on common issues. Journalists and media persons are forced to work as per instruction of their bosses who are closely related with corporate houses and its controllers Because of this, the issues of common people and marginalized are not being highlighted. Secret issues which are directly related to national interest and security become sensational and spreads globally.

“Media should become the voice of people as they express their concerns, opinions and ideas. But today’s media is not interested in these things. They are engaged in searching crime and cruelty in society and highlight those as big news.

“Meanwhile, in this digital world, every individual has become a media. He or she spreads news through his or her gadgets faster than media houses. But here also, negative news gets priority. By this, we can say that individuals also play an important role in spreading negative news and make the society negative. The educated and matured people, have to transform themselves from negative thinking and keep distance from unethical things. When we become the voice of people who are marginalized in the society, the exploited and depressed, we can realize the actual mission of media,” he said.

K Jairaj B, vice president, Mangalore Management Association, welcomed the speaker and gathering. Dr Devaraj K, fellow member, AIMA, introduced Hemacharya to the audience. Deepa Nayak B, secretary, rendered the vote of thanks.

Marcel Monteiro, president, MMA, Dr Seema S Shenoy, director, SDM, PG Center, were present.