Mumbai, Aug 12 (IANS): Academy, BAFTA, Grammy and National Award winning legendary music composer A.R. Rahman launched the first video of his new band NAFS.

Rahman curated and instituted this band with the intention to promote Indian talent internationally. "The ultimate goal of NAFS is to spread joy. The band will strive not only to entertain musically but will also be a visual treat for its audiences in India and abroad," he said.

This band has been groomed by award winning music director, arranger and conductor Arjun Chandy of Dallas Choir, and will be powered by an online multi-channel network 'Qyuki' founded by Rahman, Shekhar Kapur and Samir Bangara.

This new online network is a platform which enables creators to produce and distribute videos across Youtube and other social networks and also helps to build a fan following.

Bangara said: "NAFS is a step in the best possible direction for Indian music. We are thrilled to be launching the first video and we hope that we can build a credible platform for more Indian musicians to innovate and be organized on a global level."

"Rahman's keen eye for talent has been instrumental in curating this band and we are certain that this is the start of an incredible journey," he added.

Qyuki's artist's network consists of established artists like Rahman, Ranjit Barot, Salim- Sulaiman, Shweta Subram and Youtubers like Shraddha Sharma, Gaurav Dagaonkar and Lifestyle and entertainment channels like Miss Malini, Boss Dialigues and Eff n Bedi.