Chennai, Jan 9 (IANS): The South Indian Film Artistes' Association (SIFAA) aka Nadigar Sangam said Friday it was "unfair" for the distributors of "Lingaa" to hold superstar Rajinikanth responsible for the film's losses, instead of the producers.

A group of distributors who have decided to go on fast demanding compensation for the losses incurred in Rajinikanth-starrer "Lingaa", clarified Thursday they're doing so to get the attention of the superstar.

"The success of any film lies in the hands of the audience. Just like every other business, loss and gain is also part of film business. 'Lingaa' was one of the highly anticipated films and was expected to do well. But it's unfair to approach the hero of the film for losses," read a statement from SIFAA.

"It's advised to approach the producers for compensation or try and make some adjustments keeping in mind their next project. A hero too witnesses success and failure in his career. We request the distributors to settle the matter with the producers," the statement added.

Most distributors claimed to have suffered losses up to 70 percent on their investment.

Directed by K.S. Ravikumar, "Lingaa" released on Rajinikanth's birthday Dec 12, 2014. It also features Sonakshi Sinha and Anushka Shetty in lead roles.

Most distributors claimed to have suffered heavy losses since they had paid high prices for the film.