Jul 26 (PR): In today's age of digitization, the e-commerce industry is growing rapidly. Therefore, to see your business exponentially grow, attracting and delighting your customers with a stable, reliable, smooth, and secure online purchasing experience has become a necessity.
In order to seek trust and loyalty from your customers, it is important to provide them with an easy and secure payment method. When you offer your customers the option of paying you online, they experience comfort together with a sense of security.
Image Source: Shutterstock
As a merchant, you might have spent time and resources building your website to be attractive and customer friendly. However, the last step of purchasing, which is the payment gateway page, should also be customized according to your customer's preferences.
Customizing the payment gateway page can help you give your customers a personalized effect, leading to increased sales, customer loyalty, and the eventual growth of the business. Let's read on to learn about the customization of payment gateway pages.
Here’s How You Can Customize Payment Gateway Page
Customizing your payment gateway page is one of the most important steps to improving your conversion rate. That is to say, if a customer goes all the way to the checkout page and then abandons the purchase, a merchant needs to optimize their payment gateway page.
Keep these things in mind while designing your payment gateway page to generate revenue while restoring customer loyalty.
1. Guest Checkouts
In today's age of hustle, where everybody is looking for a shortcut, e-commerce needs to allow the option of guest checkouts on their website. This is because nobody wants to reach the checkout page only to realize that they must log in to the store's website to make payments.
2. Construct a Summary Page
When a customer purchases multiple items, he would appreciate seeing a summarized list of all the products in his cart. This way, customers can tally the items and their prices one last time before making a payment. This leads customers to believe in your business' authenticity.
3. Keep it Minimal
It's important to only ask for details that are necessary for the transaction. If your checkout page is crowded with many questions, the customers will likely abandon the purchase. This is because nobody wants to indulge in a complex and time-consuming process when other competitor websites are providing a smooth checkout procedure.
4. Ensure Security
With the increase in cybercrime, people are worried about their transaction details being stolen. Therefore, as a merchant, it is your responsibility to put your consumer's minds at ease with the help of social proofs, trust seals, etc.
5. Display the Progress
Although it is preferable to have a one-page checkout, if that is not possible, it is best to use a progress indicator. In today's time, people are impatient, so if you do not show them how far along they have come, they might lose interest and abandon the purchase right away.
6. Cost Transparency
From total MRP (maximum retail price) to discounts, to taxes, to delivery charges, all the charges should be distinctively presented in front of the consumer. If you show the product's accumulated cost, including all the charges, the customer might be curious about the added cost.
For instance, if a smartphone costs Rs. 15,000, but its final cost comes out to be Rs. 15,450, the consumer might generate doubts about the company. However, if the cost is broken down as MRP: Rs. 15,000 + GST: Rs. 200 + Delivery Charges: Rs. 250, it helps a merchant maintain transparency.
Customize Payment Gateway Pages with Razorpay
Whether small and medium-sized enterprises or big organizations, everyone wants to give a personalized experience to their customers. This thought can be brought to existence with Razorpay.
Razorpay is a leading brand that helps you empower your business with its authentic services. Check out their website to learn more.