Chennai, Jan 28 (IANS) Automobile major Mahindra and Mahindra Ltd (M&M) will first target the captive segment for its newly-launched Genio pickup truck and look at exports along the way, an official of the Rs.31,172 crore company said here Friday.

"We are looking at exports is all I can say as I do not handle that portfolio. Currently, the focus is on the domestic market targeting the captive segment (owner driven or used by company for delivery purposes) that wants to make a personality or brand statement," Senior Vice President - Sales and Customer Service Arun Malhotra told reporters.

He said the small truck segment is classified into two -- captive and stand-vehicles rented at stands.

Launching the 1.2 tonne pickup truck, Malhotra said: "Currently, the segment size is around 85,000 units and M&M commands around 75 percent of the market with its Bolero pickup model."

The other players in this segment are Tata Motors and Force Motors.

Malhotra said the company plans to roll out 2,000 Genios per month.

He said the BS-III version is priced at Rs.505,000 and the BS-IV engine version will cost Rs.8,000 more.

According to him, the Genio model will be sold through 70 dealerships in the first phase and later increase the distribution reach by selling through 240 dealerships pan-India.