Earlier, shopping was all about going to stores; online shopping was introduced after some time. The time when people would be furious, and today, most of the shopping and transaction is carried out online. And now, with the rise of AI, the whole landscape of e-commerce is undergoing a massive change, with options like personal recommendation, visual try-ons, dynamic pricing, and more. One thing is for sure: with the rise of AI, shopping has become even faster, wiser, and more convenient. As the latest trends and news we are dedicated to provide our readers with new emerging trends and news.

Personalized Recommendation

Have you ever wondered how you think or even look for a product on your browser? Amazon immediately shows that up on the website. That is AI at work. The machine learning algorithm AI understands your browsing history, purchase history, and other details like your location that help recommend products personalized for your preference. 

Well, these guesses are not coincidences of any type; these are complex data models continuously learning and adapting user behavior. Top retailers like Nykaa, Myntra, and Flipkart use AI to suggest outfits and other recommendations based on your fashion and cosmetic purchases while considering your previous purchases.

Smart Search and Discovery

Earlier, one had to type in the correct word or product, but now the search button in these e-commerce apps is advanced. You don't need to type in the right word; upload a photo of the product, and there are various options. 

Now that Pinterest and Google Lens let you take pictures of an outfit or any other product you want and at the same time also suggest where the product will be available, making the shopping experience far more manageable. 

Now, the retailers are also experimenting with voice search capabilities. A person can ask for a Jumpsuit under 1k, and they will have the options there. The work of AI, as they say, if it is used rightly, can ease the work and save time. 

Virtual Try On

One reason online shopping sometimes gets on the nerves is when it comes to finding the right makeup product for your skin type or trying out the right size of an outfit.

To this, AI has given or helped with Augmented Reality and AI-powered Virtual try-ons. 

Platforms like Lenskart and Nykaa offer try-ons for glasses and makeup. To some extent, some retailers even offer clothing options. AI will map and scan your body type to understand how a product will look on you; this works both ways: easy for the buyer to buy the right size, tone, and other essentials as per the product choice, and the same for the retailer as the returns and exchanges are lowered.

AI Chatbots

Earlier, when someone ordered a product and said the size or product was incorrect, even worse, the payment was made, but the product was not delivered; not many knew about the mailing part or Help Support. However, now the shoppers are as savvy as AI is or even more, pun intended. Now shoppers, in any case, switch to customer support. While thousands of people shop, many would have queries regarding tracking, cancellation payments, and others. 

The team a retailer can keep can't be infinite, so to handle the stress or reduce the whole manual labor now, retailers are ensuring customer support 24*7

These AI chatbots are trained to answer questions, track orders, and offer product recommendations. 

Apart from these, the AI chatbots are now trained to be shopping companions. You know the iconic message from Nykaa, "Your Cart Is Missing You." It is the AI doing its job and sometimes reminding you about offers. Big retail companies usually rely on these AI chatbots for conversion rates.

Dynamic Prices and Discounts

Price in this AI world is not the same anymore. Now, with AI, dynamic prices are available, and the increasing demand fluctuates. This fluctuation is also based on customer behavior, competitive pricing, and other factors. AI also helps deliver brilliant discounts by identifying customers more likely to be converted with a small discount. 

Now, often, there are times when a user visits a product but doesn't buy it, so in this case, the system creates a personalized deal for the user to convert. It is a smart strategy to get more conversions without significantly limiting or reducing the margin. While all this is offered to actual buyers of that one product, there are some websites like CouponzGuru that are committed to providing exclusive discounts and coupons, which can be beneficial. 

It is about finding the correct one and checking the website's authority, as they offer coupons, discounts, discounts, and deals on a wide range of products, not just the one in your cart. 

Ensuring Secure Transaction

One of the best things about AI is that it enhances the safety of online shopping against cyber fraud. Platforms also need a smart tool or intelligent system to detect unusual activity. AI can detect suspicious attempts in terms of login and transaction, all this in real-time. 

Big companies like Amazon and Flipkart use AI-driven fraud detectors for their customers as well as themselves. Hence, it ensures that the shopping experience for the user is simple and smart at the same time.

Ending Thought

AI has had a significant impact on e-commerce and online shopping. It has changed the mode from a passive, just transactional model into an intelligent, innovative, and engaging experience. Be it finding the right product, virtual try-ons, or right-time customer support, AI has leveraged all these factors and, moving forward, will continue to. As technology keeps updating, the shopping experience will be more immersive and personalized, and some offers and deals will be offered.