Chennai, Dec 12 (IANS): AVM Productions, one of Tamil cinema's oldest and most respected production houses, on Sunday chose to icon Rajinikanth's birthday by auctioning iconic moments from the actor's superhit film 'Sivaji, The Boss'.

The production house, on its Twitter handle announced, "Something exciting to celebrate Superstar Rajinikanth's birthday this year. As part of our step into the Non Fungible Token (NFT) world, we are partnering with Diginoor to drop some brand new NFTs including songs & few BTS content from 'Sivaji'.

"This year for Superstar's birthday, Diginoor is auctioning iconic moments from 'Sivaji, the Boss' for fans to own forever, such as the opening sequence and more. The move is one of the first in the Indian cinema space, giving fans a chance to own a piece of music history."

On Sunday, scores of people, including fans and celebrities from across regions, have been sending in their birthday wishes to Rajinikanth, who celebrates his 72nd birthday.