Bengaluru, Jul 15 (IANS): SoftBank-backed InMobi on Wednesday announced the appointment of Jayesh Ullattil as Vice President and General Manager for India.

Prior to joining InMobi, Ullattil was Vice-President of Sales in Hotstar and instrumental in building strategic partnerships with leading telecom, original equipment manufacturers, consumer durables and media brands.

In his two decades of industry experience, Ullattil has worked with leading consumer brands that include Perfetti Van Melle, Nokia, Henkel, Blackberry and more recently, BCCL and Hotstar.

In his new role, Ullattil will be responsible for growing the mobile advertising and marketing business for InMobi across its portfolio of products, including programmatic and performance businesses, and data and online research platforms.

"We are glad to welcome Jayesh onboard the InMobi leadership team in Asia Pacific. These are crucial times for brands and marketers across the globe who are looking to transform their business and marketing digitally," Vasuta Agarwal, Managing Director, Asia Pacific, InMobi, said in a statement.

"Under Jayesh's leadership, InMobi will continue to enable marketers and advertisers in India as they increasingly rely on and invest in mobile to drive real connections with their consumers."

Ullattil will be a part of the Asia Pacific leadership team and will be based out of Bengaluru, InMobi said.

"India is one of the most exciting and fastest-growing mobile markets across the globe and this is an opportunity to have an immediate and large impact on the future of the adtech industry. I am looking forward to expanding the business and growing market share and mindshare for InMobi in India," Ullattil said on his appointment.