Media release

Mangaluru, Nov 12: Usha Prabha N Nayak, vice-chairperson of Expert Group of Institutions, Mangaluru has been awarded PhD by the prestigious National Institute of Technology Karnataka (NITK), Suratkal, during the 16th Annual Convocation held here on 10th November 2018.

Usha Prabha had successfully defended her thesis titled ‘An Empirical Study of the Brand Building of Engineering Institutions in Karnataka- A Strategic Framework’ from the School of Management at NITK.

Dr Nayak's thesis work resulted in a performance loyalty-based brand equity model for higher education institutions that will help the institutions to build their brand based on performance as well as student loyalty. The research work has covered both student and management perspectives of institutional brand building, and was appreciated by subject experts for its scientific evidence-based research methodology.

Dr Nayak has published several research papers in international and national journals as well as presented her work at several reputed conferences. She has also won Best Paper Award at the National Conference on Integrating Technology in Higher Education 2013.