Sydney, Sep 10 (IANS): Tech major Infosys on Monday announced a strategic three-year partnership with the Australian Open to enhance digital experience of the tennis tournament.

As the Official Digital Innovation Partner of the Australian Open, Infosys will leverage its expertise in emerging technologies like Big Data and analytics, artificial intelligence as well as virtual and augmented reality, to provide unique, innovative and engaging experiences for fans.

"We have long understood the importance of using data and insights to improve connections with our fans, players, coaches and the rest of the tennis community and we look forward to working with Infosys to change the way we all experience our great sport in the future," Craig Tiley, Tournament Director, Australian Open, said in a statement.

"We're really excited about the opportunity to showcase how digital technologies can enhance the boundaries of this tournament, to change the way the Australian Open is watched, analysed and played," added Salil Parekh, CEO and Managing Director at Infosys.

The Australian Open is a tennis tournament held annually in January in Melbourne. Tickets for the tournament will go on sale on October 9.

Infosys is also the technology partner to the Association of Tennis Professionals (ATP) till 2020.