New Delhi, Jan 21 (PTI): The BCCI has invited bids for the media rights relating to the future editions of the Indian Premier League (IPL) cricket tournament in the sub-continent and the rest of the world.

The upcoming seasons of the Pepsi IPL will be broadcast across the world through every technological medium available, thus reaching out to an even larger audience, BCCI secretary Sanjay Patel said in a statement.

The Digital medium, for instance, is rapidly gaining in terms of popularity and usage, with more and more fans relying on digital devices to follow their favourite teams and players before, during and after the matches.

The IPL will aim to enhance the viewing, digital and interactive experience for cricket fans across the globe, by introducing diverse consumer-friendly innovations that will bring them closer to the action.

“The ITT document will be available at the BCCI Headquarters at the Cricket Centre, Wankhede Stadium, D Road, Churchgate, Mumbai 400020, from 11:00 am to 5:00 pm (from 11:00 am to 2:00 pm on Saturdays, and excluding Sundays), from Thursday, 22nd January 2015 to Monday, 2nd February 2015, at a cost of INR 2,00,000/— (non-refundable and non-adjustable), to be paid vide a Demand Draft drawn in favour of Board of Control for Cricket in India, payable at Mumbai or Chennai (Tender Fee).”

Bids should be submitted by February 3, at a meeting of the BCCI Marketing Committee, at which time it is intended that the bids will be opened, evaluated and the tender awarded in the presence of bidders.