New Delhi, Sep 16 (IANS): DogSpot, a portal for pet lovers, has announced the launch of wag tag, an identification tag for canines.

The tag comes embossed with a unique identification code or WAG ID that is linked to a particular pet profile.

Once it has been purchased, customers need to register and create a profile of their pet on the portal to ensure activation. These profiles contain important information like pet’s name or any specific needs or preferences of the pet.

“Despite our utmost care, our pets go out when they are not supposed to. We have studied the market extensively and created wag tag to overcome the existing challenges regular dog tags.

"For example, unlike regular tags, we do not have personal details of the customer on the wag tag, which minimises the risk of fraudulent calls.

“This also helps to add multiple numbers using the same tag and if you change the numbers, there is no need of a new pet tag. In addition, a 24x7 wag tag helpline number is provided on the tag to ensure that no call gets unanswered,” Rana Atheya, CEO, DogSpot.in, said in a statement.

DogSpot is also working on collaborations with pet rescue groups and NGO.

“This new innovative tag will be extremely helpful for dog shelters. Every dog can have an identification number which will have important information about the dog. Whenever the dog is adopted, the tag can get transferred to the new parent at the time of adoption,” said Atheya.

Customers can purchase it for Rs.300 from the portal. As an introductory offer, it is currently sold at Rs.125.