New Delhi, Jul 25 (IANS): Home-grown global processed food and snacks major Britannia Industries has launched a 40-day, event-packed online pastime -- "Game for Health" -- coinciding with the London Olympics, under its popular brand NutriChoice.

"As our athletes prepare to excel at the summer games in London, we want all Indians to also take a pledge for health, and participate in a set of health-games designed to fit their daily routine," the company said in a statement.

The company said the 40 days of fun-filled and easy-to-beat games, that are packed into five major events, are sure to push the players to their limits and keep them on their feet. Just tune in to http://www.ihealthu.com/gameforhealth.

"The big idea we cracked at the start of our journey with Britannia NutriChoice was 'I Health U'," said Sandip Maiti, chief executive of Britannia for experience commerce. The version two (2.0) of the game is also accessible on the move, using Android phones.

"'Game for Health' is fun campaign to start your journey to good health. We've gamified health, and peppered it with flavour of Olympics to set the context with upcoming summer games," he said.

"We hope this campaign will help draw in millions of users who are active online and who are constantly seeking new ways to get started on the road to health."

The game is built on the philosophy that staying healthy has been a challenge because of the obstacle of excuses. With an alarming increase in the number of lifestyle diseases, the idea is to demonstrate how to achieve good health with simple daily activities.

"The 'Game for Health' campaign is among the first to focus solely on health as an achievable target for all -- a platform that motivates everyday Indians to kick-start their health goals, which have long been on the back burner," said the company.

"We have always blamed our lack of achievement in sports to unhealthy eating and living habits of Indians. Through gamification of health, NutriChoice wants to demonstrate these are just excuses and we can be a healthier nation by doing simple things."

NutriChoice is, accordingly, reaching out to those who want join the journey to health, using social media platforms like Facebook, Twitter and Pinterest by motivating them with tips, recipes and even live chat with nutritionist to answer myriad queries.

"Finally, Britannia NutriChoice, with its promise of adding goodness to one's life through healthy snacking options, attempts to make healthy living a simple and fun with 'Game for Health'."

How to play: Pick a game, finish it and earn a health badge. Earn as many of them as 25 top contestants with maximum health badges win a gold medal each, a health kit and earn the title NutriChoice Health Champ. Also, 30 lucky players win additional health kits.

Let the games begin!