Daijiworld Media Network- Bengaluru
Bengaluru, Apr 4: TVS Motor Company (TVSM), a leading global manufacturer of two and three-wheelers, is celebrating two significant milestones for its premium motorcycle brand, TVS Apache – the completion of 20 successful years and the trust of over 6 million customers worldwide.
Since its launch in 2005 with the Apache 150 model, TVS Apache has grown exponentially, driven by the racing DNA inherited from TVS Racing’s 43-year-old championship legacy. It has established itself as one of the fastest-growing sports motorcycle brands across more than 60 countries, including key markets in Asia, Latin America, and Africa.
Marking the achievement, Sudarshan Venu, Managing Director, TVS Motor Company, expressed gratitude towards the 6 million+ passionate riders for their unwavering trust. “TVS Apache’s enduring success emanates from cutting-edge racing technology, precision engineering, and unmatched performance. It is a testament to our relentless commitment to empowering the new generation of young riders who live and breathe the thrill of motorcycling,” he stated.
Racing-inspired performance and innovation
Built on the philosophy of "Track to Road," TVS Apache has consistently demonstrated excellence through performance, safety, and innovation. It has been a pioneer in segment-first technologies and remains the only Indian two-wheeler brand to offer factory customization through its Build-To-Order (BTO) option.
The brand’s popular Apache RR (race-focused) and Apache RTR (street-performance) series are rooted in TVS Racing’s motorsport legacy, delivering high-performance machines with cutting-edge technology.
A global community of riders
With over 300,000 globally connected riders in the Apache Owners Group (AOG), TVS Apache has fostered a passionate community of enthusiasts worldwide. Through events, track days, and meet-ups, the brand continues to strengthen its bond with customers, providing them with the ultimate racing experience.
Vimal Sumbly, Head - Premium Business, TVS Motor Company, remarked, “Crossing the 60 lac customer milestone is a testament to the brand's relentless pursuit of excellence. As we move forward, we remain committed to pushing the boundaries of performance, technology, and community engagement to shape the future of premium motorcycling.”
Future roadmap
TVS Apache plans to expand its reach even further, with a strong presence in countries across Asia, Latin America, Africa, and Europe. By continuously evolving its offerings, the brand aims to fuel the dreams of riders and provide them with the most thrilling motorcycling experiences.
TVS Motor Company, with its century-long legacy of trust and innovation, continues to excel in the global market, ensuring quality products through sustainable and state-of-the-art processes.