Daijiworld Media Network - New Delhi (SR)

New Delhi, Oct 10: Yes Bank has announced the appointment of Anita Pai as Chief Operating Officer. The bank has also announced the appointment of Jasneet Bachal as Chief Marketing Officer.

Anita Pai worked as Senior General Manager and Head of ATM Business, Branch banking Service and Phone Banking at ICICI Bank earlier. She has also been associated with ICICI Prudential Life Insurance Company Limited and HDFC Limited.

Anita Pai hails from Manjeshwar near Mangaluru.

Anita Pai, with 29 years of rich experience in the Banking and Financial Services sector across Retail and Corporate Operations, Customer service and Service Quality, and ATM and Branch Banking service, will be responsible for Operations & Service Delivery (OSD) and Information Technology functions of the Bank in her new role.

In the new role, Anita Pai will be focusing on establishing nimble operations setup, backed with best in class technology platforms to deliver superior customer experience. She will be responsible for augmenting systems, controls and processes to ensure a superior operational delivery proposition to all customer segments. She will be reporting to the MD and CEO of the Bank.

Meanwhile, Jasneet Bachal, with over 20 years of experience in strategic marketing and developing solutions for different market segments across banking and media industries, will be responsible for the overall Marketing function of the India's fourth-largest private sector Bank, Yes bank.