Daijiworld Media Network - Bangalore (GA)

Bangalore, Feb 28:United Spirits Limited (USL), the world’s 3rd largest spirits company has created a record by selling 50 million units of its 180 ML Tetra packs and 60 ML miniatures.  Tetras are the biggest innovation by United Spirits in the history of sprits packaging across the world and currently available in Karnataka and Maharashtra.  

Commenting on this Vijay K Rekhi, president and managing director, United Spirits Ltd said, “The landmark sale of 50 million Tetrapacks /Miniatures is yet another endorsement of our leadership and innovation in the global spirits industry. It further boosts our confidence in pursuing this strategy nationally. We are looking at building the franchise of the pack, by leveraging the 'anytime, anywhere' benefit and infusing it with a young 'n trendy image.”

The tetra and miniature strategy has been a clear winner with the consumers, with profits increasing by 20% vis-a-vis glass bottles. The innovative pack offers convenience to on-the-go people as it is light and easy to transport and free from breakages. The packs are easy to use and 100% safe from adulterations and therefore tamper proof. The pack’s new design reduces dependences on bottles, reduces breakage costs and uses 50% less space on the shelf and godown, which makes it better for the trade as well.