New York, Feb 20 (IANS): Micro-blogging website Twitter has launched new feature that is making it easier for businesses to directly receive messages from customers and address their problems.

"The social network would roll out new tools to improve two-way conversations with companies who want to use Twitter for online customer service," The Verge reported on Friday.

"Starting today (Friday), businesses and brands on Twitter can attach a 'send a private message' link to their tweets so customers can jump right into a Direct Message thread with a representative," the report added.

Twitter is rolling out another initiative "Customer Feedback", to be available in the coming weeks, that will enable companies collect opinions from the users on the micro-blogging site after customer service conversations.

Twitter is aiming to take itself to a new level amid an existential crisis. Recently, the micro-blogging website brought video support to Direct Messages to bring the service up to speed with competitors like Facebook Messenger.

Twitter rolled out this feature globally to iOS and Android smartphones.