New Delhi, July 4 (IANS): Indian bath assets and sanitary ware brand Prayag has bagged the title sponsorship of the India vs Zimbabwe three-match One-Day International series to be played in Harare July 10 onwards.

"It is a matter of great pride for us to be the title sponsor for this series. Cricket is like a religion in India and offers a great platform to connect with millions of cricket lovers in the country," Prayag India CMD V.K. Aggarwal said on Saturday.

"This tour will be important for the young guns in India. The fight for a place in the full-strength squad will make the series interesting."

Zimbabwe Cricket (ZC) Director International Cricket and Operations Alistair Campbell said: "ZC is pleased to have Prayag as the title sponsor of the ODI series which shall now be referred to as the Prayag Cup 2015.

"I welcome the Indian cricket team and Prayag to Zimbabwe. We look forward to some interesting cricket and good competition between the two teams."

Prayag has previously been associated with Asia Cup as an associate sponsor and with Indian Premier League (IPL) franchise Kings XI Punjab as its team partner for the last three years.