New Delhi, June 10 (IANS): Videocon Telecom has roped in model-actress Gauahar Khan as its brand ambassador.

With the new brand face that reflects the aspirations of young India, Videocon Telecom, the telecom arm of the Indian conglomerate Videocon Group, intends to connect with the forward-looking, modern youth segment and extend its presence in the market.

"Gauahar signifies a positive vibrancy, bold attitude, sense of dedication and reflects our brand spirit - young, vibrant, and cool. She represents the youth of today who are independent, expressive, confident, and carefree and brand conscious. Going apt with the same, this association has been established to connect with the youth consumers at ground level,” Arvind Bali, director and CEO, Videocon Telecom, said in a statement.

Gauahar is looking forward to the association as well.

"Videocon Telecom always strives to bring something new and that is what I love to do in my reel and real life. The company shared their future plans with me, including their 4G rollout plans and ambition to come back as a pan-India player. I was actually delighted to hear that," said the "Ishaqzaade" actress.