from daijiworld's special correspondent (MB)

Panaji, Apr 15: BIG 92.7 FM, India’s biggest private FM network with 14 operating stations, is all set for its Goa Station launch soon.

The launch of BIG FM in Goa marks the entry of the first private FM Station in the state, offering a new form of entertainment to the shores of Goa. As it gears up for its launch, the Station has tied up with the Goa Fest 2007 as official radio partners, for the event to held over April 20th and 21st.

Being the associate partners, BIG 92.7 FM has lined up an array of exclusive features for the audience during the festival. Some of the most popular RJs of BIG 92.7 FM from across the country including RJ Archana Jani (Mumbai), RJ Adonica (Hyderabad), RJ Ayushman (Delhi) etc., will be interacting with all the advertising gurus present and reporting on the fun and happenings at the venue. The Station is also setting up a BIG Booth; a place where the guests can interact with the RJ’s and provide music and masti more to entertain the crowd. All this and much more will be heard exclusively on BIG 92.7 FM.

To pump up the excitement, the biggest draw of the fest is the BIG Rain Dance on April 21st at Cavelossim beach, AdVillage, with DJ Shiva ensuring that everyone is grooving to the best music in town. The excitement doesn’t end here, as participants can win some of the most interesting prizes throughout the festival which will include Holiday Packages, interesting souvenirs etc.

BIG 92.7 FM, has established itself as India’s biggest private FM network in just a few months since its first launch in September last year. Since then, the Company has seen the swiftest set up of Radio Stations, with the total number standing at 14 as of today. As they gear up to launch in Goa, the Fest poses an excellent opportunity for the Station to meet with the industry decision makers.

In a recent survey conducted by Indica Research Consumer Insights Pvt. Ltd., Bangalore & Hyderabad were adjudged No. 1 Station whereas Mumbai and Kolkata stations have been adjudged as No. 2 respectively, as per the study on various criteria during the period of February – March 2007. Apart from the cities surveyed, BIG 92.7 FM enjoys leadership in all other stations where the station has brought in the new wave of private FM and bringing difference to the lives of listeners in every possible way.

With an endeavor to create high aspiration and excitement, BIG 92.7 FM has taken aboard several well-known personalities like Shweta Tiwari, Abhijeet Sawant, Shekhar Suman, Harsha Bhogle, Rajeshwari Sachdeva, Vrijesh Hirjee & many more well known names as Radio Jockeys and has created an exciting programming mix that ensures relevant and credible information to their listeners. To ensure the highest aspirational appeal and connect, with its listeners, BIG 92.7 FM has likes of Abhishek Bachchan as the Brand Ambassador.

Keeping the mission statement of Suno Sunao Life Banao alive, BIG 92.7 FM has brought a ray of hope to many lives. BIG 92.7 FM through one of its cause driven programmes collected a desirable amount of money to save a life of 3 years old Sahara, suffering from cancer. In a similar effort, the station also proved instrumental in giving a new life to Raja, an HIV positive patient.

Commenting on the entry of the Station into the city, Tarun Katial, COO, BIG 92.7 FM says, “While the metros are ideal to establish brand recognition and recall, some of the mini-metros are completely new and fresh to explore, giving us an opportunity to provide an entertainment medium to the listeners. It is our endeavor to attract the local audiences and build a brand that connects at the grassroots. Credibility, Relevance and Aspiration are our pegs for content as a product that reaches into every home and is of relevance to every listener. The programming mix of the Station has been put together based on an extensive research and in-depth analysis keeping into consideration the preferences of the people in Goa. There will be high amount of interactivity on the station and we will use it as a platform for consumers, taking on issues that are word of mouth and bring listener emotions to the fore. By mid 2007, we will be present across India from Srinagar to Thiruvananthapuram and Rajkot to Guwahati.”

With an aim to touch 200 million listeners, which is every fifth Indian across the country; every third urban Indian and every eighth Indian in rural areas, BIG 92.7 FM is on its way to grab the pulse of the Indian populace.