Ekta reveals her fixation with songs as show titles


Mumbai, Sep 27 (IANS): Producer Ekta Kapoor has launched yet another show with a title picked up from a famous old song 'Ajeeb Dastaan Hai Ye.'

This has been the trend with her shows for quite some time now. Be it "Bade Acche Lagte Hain", "Kya Hua Tera Vaada", "Pyaar Ki Ye Ek Kahaani" or "Bairi Piya."

Her two upcoming shows "Itna Na Karo Mujhe Pyaar" and "Yeh Dil Sun Raha Hai" are also in keeping with the trend.

Explaining the reason behind choosing such titles, Ekta says it's simply the lyrical recall value of the songs.

"Everyone asks me this question wherever I go, about why this fixation of having film songs as show titles? I just feel it's lyrical and somewhere if the song is popular, the title automatically clicks with the audience," the 39-year-old said here at the launch of the show "Ajeeb Dastaan Hai Ye."

"Be it 'Bade Acche Lagte Hain', 'Ajeeb Dastaan Hai Ye' or others. Mostly these songs work for me because they are so strong in their lyrical recall that they work," she added.

"Ajeeb Dastaan Hai Ye" features Sonali Bendre and Apoorva Agnihotri in lead roles and goes on air on Life OK channel starting Oct 7.

Watch Video

  

Top Stories


Leave a Comment

Title: Ekta reveals her fixation with songs as show titles



You have 2000 characters left.

Disclaimer:

Please write your correct name and email address. Kindly do not post any personal, abusive, defamatory, infringing, obscene, indecent, discriminatory or unlawful or similar comments. Daijiworld.com will not be responsible for any defamatory message posted under this article.

Please note that sending false messages to insult, defame, intimidate, mislead or deceive people or to intentionally cause public disorder is punishable under law. It is obligatory on Daijiworld to provide the IP address and other details of senders of such comments, to the authority concerned upon request.

Hence, sending offensive comments using daijiworld will be purely at your own risk, and in no way will Daijiworld.com be held responsible.