Daijiworld Media Network - Entertainment

Bangalore, Aug 29: Having directed 'Konchadaiiyan', Soundarya Rajnikanth has now taken her place within the ranks of the Eros International family as Director - Creative and Strategy. Working the South Indian side of things, she has been charged with heading all of the company's digital projects, including ErosNow.

Soundarya expressed her elation at being offered such a pivotal role. She also said that her knowledge and experience added to the burgeoning Southern film industries would serve the growth of the global company well. She felt that the film entertainment company had ample resources at its disposal, added to which the company harboured the vision and drive to deliver meaningful content in the future.

Eros digital also apparently comes under her jurisdiction and she will be looking into the propagation of filmed content through its on-demand entertainment portal. Her work will impact the present image of the company and may help shape its vision for the future, alongside making it more popular among audiences.