San Juan, Jan 31 (IANS/EFE): Puerto Rican reggaeton star Daddy Yankee Wednesday launched here a campaign to collect money for the American Red Cross.

Raymond Ayala took advantage of a press conference to send the message to young people that instead of seeing life in an individualistic way, one should do things that are of service to others.

"And therefore, I'm part of the Red Cross, because I love service. Personally, serving others fills me up. The great example here is Jesus, who ... came to serve," said Daddy Yankee at the San Juan headquarters of the Red Cross Puerto Rico Chapter.

The performer of hits such as "La gasolina" and "Lo que paso, paso" said that he had performed part of his service to the neediest in society after establishing the Warrior's Heart Foundation, which devotes itself to helping young incarcerated people continue their studies.

The rapper said that he has been a faithful supporter of the Red Cross since he was young.

"The message is simple: trying to raise awareness among the youth and have them be better acquainted with the Red Cross, and through the social networks I always try to (help) people know more," he said.

The "Unete al movimiento" (Join the movement) campaign will also include a competition among all Puerto Rico's public schools with the one selling the most Red Cross bracelets winning a visit by Daddy Yankee, who is a member of the organization's National Celebrity Cabinet.