Media Release

Mangalore, Sep 25: Karnataka Bank Ltd launched yet another technology based product, “KBL Mobile” on Tuesday 25 September 2012 at Bangalore. Shri P. Jayarama Bhat, Managing Director & Chief Executive Officer of Karnataka Bank launched this new service in the presence of Shri P. Jairama Hande and Shri Mahabaleshwara Bhat M.S., General Managers of the Bank. The Bank also launched its Caller Tune on this occasion.

Mobile Banking Transactions are those where customers undertake banking transactions by using pre registered mobile phones with the Bank.

The bank has set the transaction limits based on risk perceptions and it is fixed at the level of Rs. 50,000/- per day inclusive of all transactions in the high end mobile sets enabled with GPRS/J2ME (encrypted end to end handsets). However, for other Mobile Handsets, under SMS Mobile Banking (unencrypted format) the limit is fixed at Rs. 5,000/- per day inclusive of all types of transactions. “Safety and convenience” is the highlight of KBL-Mobile. In the Mobile Banking Services, utmost importance is given to maximum convenience in usage to the customer. Adequate caution has been taken in protecting the customer’s interest in terms of safety and security by introducing “two factor authentication”.

Mobile Banking Services are an opening to the large populace to avail banking services, which enables the country to achieve inclusive growth. It enables customers to access “money at any time at any place”. KBL wants to make use of “Mobile Banking Services” as a “Financial Inclusion” platform by reaching out to large section of people across India. Prior to the launch of ‘KBL Mobile’ the bank offered only information on the mobile. Now the mobile can be used for transactions such as payment of utility bills, mobile recharge, booking movie tickets, money transfer, online purchase, retail shopping and many other such functions.

Caller Tune: Today the bank has launched a melodious caller tune. This is a part of a new initiative in the branding exercise of the bank. The bank has adopted this signature tune so that the customers and other stakeholders across the country may be ensured a pleasant experience while making calls.