Pics: Dayanand Kukkaje
Daijiworld Media Network – Mangaluru (RB)
Mangaluru, Jul 18: “It has been over 17 months since the confluence of Cauvery with TATA Motors, and the positive results of the blend are there for all to see,” says Rajesh S Shetty, VP operations, Cauvery Motors Pvt Ltd, with a voice brimming with satisfaction. He and Cauvery Motors have run the renowned passenger car dealership outlet at NH 73, Alape Padil, for the last 27 years.
During this period, Cauvery Motors has sold a staggering 50,000 vehicles across all brands, which stands as a testimony to their efficiency, expertise in the field, and commitment to customer satisfaction. ‘Once a Cauverian, always a Cauverian’ is the principle driving the customer management division at Cauvery Motors. They adhere to this principle with a professional ‘Enquiry to Delivery’ system in place, catering to every minute detail.
In the last 17 months, after taking over the TATA dealership, Cauvery Motors has sold over 2,800 vehicles. “The reason TATA chose us is, of course, our reputation that precedes us and the very fact that each customer is our brand ambassador,” asserts Shetty.
This has been supported by the state-of-the-art dealership point at Padil, equipped with cutting-edge technology, including:
• A sprawling 7,500 sq ft full-range showroom and a 20,000 sq ft built-up area for TATA vehicle service at Kannur, all certified by TATA.
• A workforce of nearly 250 personnel dedicated solely to TATA brand vehicles.
• Twenty bay workshops, allowing for the servicing of a whopping 80 vehicles a day if works are conducted in 2 shifts.
• Cauvery never rests on Sundays. The work culture here is never 9 to 6.
• The same-day service and delivery principle is a standout feature at Cauvery, backed by the ‘Pick up’ & ‘Delivery’ feature if needed.
Besides Mangaluru, the showroom caters to the TATA brand vehicle needs of customers in Kundapur, Karkala, Mudigere, and Channarayapatna in Hassan district. It also plans to have a service facility at Karkala by the end of September and at Kundapur by the end of this financial year.
Cauvery Motors Pvt Ltd, therefore, in a short journey together with TATA, has given rise to a new brand: ‘Cauvery TATA’.
WHY TATA?
• The name TATA today touches and influences almost all sectors of importance, the recent being the acquisition of ‘Air India’. The respect and demand the brand commands in the passenger vehicles department—be it cars, sports utility vehicles, trucks, buses, and defence vehicles—is unmatched.
• Every 6th vehicle sold in the automobile sector is a TATA.
• TATA’s rise in the automobile sector has been phenomenal, with standout acquisitions like Jaguar and Land Rover.
• The entire branding that the TATAs have brought post the Indica, Indigo era is phenomenal.
• Brands like Safari and Harrier have thrived on the transfer of superior technology from acquired brands.
• Brands like Altroz and Punch are currently doing 20,000 units per month, and coupled with Tiago and Tigor, have left their mark.
• Electrical vehicles (EVs) currently account for 20%-25% of overall sales in India. Tiago, Punch, and Nexon in the EV sector boast the highest customer satisfaction. In Mangaluru too, EVs account for 20% of the sales.
OFFERS
• TATA Motors has sold 7 lac Nexon vehicles thus far and now offers the NEXON 7+7, where the discount range is up to Rs 1 lac for a limited period.
• Further, to celebrate the 20 lac SUV sales, TATA has come up with the ‘King of SUV’ offer for a limited period where discounts up to Rs 1.4 lac can be availed.
Contact:
Tata Motors Cars Showroom - Cauvery Motors
Alape, NH73, near Railway Bridge, Padil,
Mangaluru, Karnataka 575007
Website: www.cauverytata.com