Android tablet market share drops below 50% in Q2


New Delhi, Jul 30 (IANS): Android tablet market share fell below 50 per cent for the first time in 10 years, as people seek premium and detachable tablets from Apple, Windows OEMs and, to some extent, Samsung, a new Strategy Analytics report has said.

Tablet demand remains ahead of pre-pandemic levels in the face of inflation and supply constraints.

However, mounting macro-economic pressures, lower consumer sentiment, the evolving threat of Covid, and a prolonged Russia/Ukraine conflict could turn the second half of the year much more challenging.

"The two factors of inflation and hybrid work create an remarkable dynamic where wealthy consumers continue spending on premium devices, while average consumers pull back on spending in lower tiers," said Eric Smith, Director-Connected Computing.

Also, average consumers purchases favour detachable tablets to get work done rather than solely serve entertainment needs.

"All the top vendors now have detachables in their line-ups, spanning implementations on five different operating systems," said Smith.

Apple iPadOS shipments (sell-in) fell 7 per cent year-on-year to 14.8 million units in Q2 2022.

Samsung led the Android market with a 13 per cent year-on-year decline in Q2 2022 to 7.1 million units.

Lenovo returned to the third ranking globally in Q2 2022, though shipments fell by 25 per cent year-on-year to 3.5 million units.

"Android tablet demand pulled down market performance as all other operating systems outpaced the market decline of 15 per cent. Apple benefitted from a wealthier customer base than Android, but supply issues kept them from reaching even more demand than they did during the quarter," said Chirag Upadhyay, industry analyst.

 

  

Top Stories


Leave a Comment

Title: Android tablet market share drops below 50% in Q2



You have 2000 characters left.

Disclaimer:

Please write your correct name and email address. Kindly do not post any personal, abusive, defamatory, infringing, obscene, indecent, discriminatory or unlawful or similar comments. Daijiworld.com will not be responsible for any defamatory message posted under this article.

Please note that sending false messages to insult, defame, intimidate, mislead or deceive people or to intentionally cause public disorder is punishable under law. It is obligatory on Daijiworld to provide the IP address and other details of senders of such comments, to the authority concerned upon request.

Hence, sending offensive comments using daijiworld will be purely at your own risk, and in no way will Daijiworld.com be held responsible.