Apple captures half of all smartphones sold during Chinese online fest


Beijing, Jul 3 (IANS): Apple captured half of smartphones sold in China during the 6.18 online shopping festival, at the expense of Chinese brands Xiaomi and Honor.

According to new research from Strategy Analytics, 14 million units of smartphones were sold during the festival, down 25 per cent (on-year).

"Apple outperformed the market selling nearly 7 million iPhone units, modestly down 4 per cent YoY. We estimate Apple generated a revenue of $6.3 billion," said analyst Peng Peng.

Apple ranked top by revenue share across all major platforms (JD, TMall and Pinduoduo).

Xiaomi and Honor ranked in the top three list, followed by vivo (IQOO) and OPPO.

"We estimate Xiaomi seized 30 per cent volume share, slightly down from 32 per cent one year ago. Honor captured 10 per cent volume share, growing from 6 per cent in 2021," said Yiwen Wu, senior analyst.

Covid-related disruptions and economic headwinds caused the mixed performance.

Smartphone online sales price grew to $660 and above this year thanks to the greater mix of higher-priced iPhones, up 13 per cent YoY.

"However, total smartphone online sales revenue still posted 16 per cent annual decline with $9.5 billion," said Linda Sui, senior director.

The 6.18 online shopping festival in June is China's second largest shopping festival after Singles' Day in November.

 

  

Top Stories


Leave a Comment

Title: Apple captures half of all smartphones sold during Chinese online fest



You have 2000 characters left.

Disclaimer:

Please write your correct name and email address. Kindly do not post any personal, abusive, defamatory, infringing, obscene, indecent, discriminatory or unlawful or similar comments. Daijiworld.com will not be responsible for any defamatory message posted under this article.

Please note that sending false messages to insult, defame, intimidate, mislead or deceive people or to intentionally cause public disorder is punishable under law. It is obligatory on Daijiworld to provide the IP address and other details of senders of such comments, to the authority concerned upon request.

Hence, sending offensive comments using daijiworld will be purely at your own risk, and in no way will Daijiworld.com be held responsible.