Mumbai, Dec 29 (IANS): Times group-owned short video platform MX TakaTak on Tuesday launched a Rs 100 crore fund to encourage creators to post engaging, impactful and inspiring content on the platform and earn extra money.

MX TakaTak claims to have seven crore monthly active users and one crore unique content creators on the platform.

While the detailed guidelines about how the fund will be disbursed to creators have not yet been made public, the platform said that it will support creators of all sizes and backgrounds, rewarding the passion and creativity they put into inspiring, engaging and entertaining the community on MX TakaTak.

"The MX TakaTak Creator Fund is a way to give back to millions of people who bring their ideas into videos as well as to inspire other digital enthusiasts," Karan Bedi, CEO, MX Player, said in a statement.

"Home to 70 million monthly active users and with over 10 million unique content creators, we are the preferred platform of choice for both the users and creators; we aim to further scale this in the new year," he said.

The short video platform said the fund will be open for all Indian citizens and those creators who consistently post original videos or have unique ideas for content across various categories such as education, tech, sports, art, entertainment, fashion and makeup, travel and photography, etc.

Once selected in the MX TakaTak Creator Fund, the creators will receive regular rewards for their content based on various performance criteria such as uniqueness of their content, authenticity, views, engagement, followers, etc.

In addition, a select few aspiring creators with story ideas that make a social impact will receive a startup fund to support the start of their journey on MX TakaTak, the company said.

Through the MX TakaTak Creator Fund, creators will realise additional earnings to remain committed and connected to their audience, thereby creating great quality content.