Abu Dhabi, Apr 29 (IANS/WAM): The Abu Dhabi Media Company (ADMC) has inked a deal with IMG Sports Media for the broadcast of English Premier League (EPL) related sports programming on its AD Sports subscription channel when the new EPL season kicks off in mid-August this year.

The agreement includes live high definition coverage of all 380 games from the Premier League's UK-based studio, as well as other programming such as pre and post game interviews and reports.

"We are committed to bringing the most comprehensive and highest quality sports programming to our viewers. Middle East football fans will be thrilled about the programming surrounding the live broadcasts, which will provide in-depth analysis of the EPL football scene," said Karim Sarkis, executive director at ADMC.

"Teaming up with IMG, who are regarded as one of the leading sports production companies in the world makes it possible for us to take the Premier League programming to new levels," he added.