Media Release
Dubai, Oct 26: Navigating the COVID-19 pandemic has been like sailing into a hurricane. Although the travel industry is no stranger to hardship and has been seriously damaged by the pandemic, we have already seen strong leadership actions that are keeping companies and their people above water while remaining focused on long-term growth.
One such initiative has been taken by Praveen Shetty, chairman of Fortune Group of Hotels, who officially launched a new 4-star-hotel in the heart of Bur Dubai, here (UAE), called Fortune Atrium Hotel.
The chief guest, Dr Aman Puri, consul general of India - Dubai, lit the lamp along with the guest of honors - Sheikh Sultan bin Ali bin Rashid Al Nuaimi, member of the ruling family – Ajman and Sanjeev Kumar Ji – head of the Chancery & Consul in Dubai. The dignitaries also cut the ribbon and officially inaugurated the Fortune Atrium Hotel on October 21.
On the occasion, Dr Aman Puri, congratulated Shetty and the entire Fortune team on opening the new hotel and gave his best wishes for its success.
Alok Narula, the group general manager welcomed the dignitaries and also took the opportunity to thank the front line workers, the leadership in UAE battling the novel coronavirus disease (COVID-19). He commended their efforts, and said, “They are putting themselves in the path of this virus — in Dubai and around the UAE— in this unprecedented crisis. Their dedication, commitment and courage deserve our deepest gratitude and admiration.”
Shetty then thanked the chief guests and guests of honor and said, “We hope that the new hotel opening will help chart a way forward through these challenging times. Bur Dubai has always been a pearl in the Indian diaspora. Being an Indian led company, we couldn’t have thought of a better location in UAE, this is my dream come true and we stay committed in providing the best services to our patrons."
He is optimistic that the hotel industry will bounce back, although it is hard to know when. “We feel very blessed to be a hotel that’s opening right now, and we’re trying to create more jobs for people who may have recently lost them,” he said.
His daughter, Prachi Shetty who was actively involved in the hotel opening said, “We have a responsibility to prioritize the safety and health of our community, staff and guests and will continue to remain nimble according to local and national guidelines.”
About Fortune Atrium Hotel:
Fortune Atrium Hotel offers 168 well-appointed rooms and 9 F&B outlets. The hotel rooms are very trendy, contemporary and yet minimalist. The hotel rooms and public places are designed by LWA - Lundwall Architect, a very prestigious group from Gothenburg, Sweden.
The contemporary interiors set an independent attitude and exclusive identity for the property; creating a personal characteristic and lively ambiance while simultaneously unifying the different spaces. The lively, cheerful and peppy colours refresh the mind after a productively long day. Automation and technology run parallel to the design of the room, all rooms have IPTV’s. Carpeted floors add warmth, while the bathroom complete with walk-in showers offer desired comfort.
The hotel boasts of – 'Desi Dhaba' – the cultural restaurant, that brings out the essence of Punjab with Bhangra artistes and live singers serenading guests with Hindi songs.
Freddy`s signature restro-café; which features a giant screen has also been chosen as one of the most recommended spots to watch live IPL 2020 games in Dubai this year.
24/7 - Pan Asian Restaurant – as the name suggests offers oriental delights in the Atrium lobby, besides several other meetings and entertainment options.
Providing splendid options of first-class hospitality within the state-of-the-art structure, the banquet hall can accommodate 100 delegates in a theatre setup, making this venue an ideal spot for small to midsize conferences, meetings, product launches or exhibitions.
With a state-of-the-art gymnasium, rooftop swimming pool, SPA one has more than one reason to get in shape and stay fit.