Kolkata, Nov 14 (IANS): A world of newly-created Bengali animated cartoon characters like Neel, Pari, Rex, Packi, Stegy, Tops and Tero under the title "Dhinchak Dino", opened up for the kids with the launch of MOOPLE television channel here on Wednesday.

Actors Dev and Koel Mullick inaugurated the channel in the presence of children, marking the Children's Day celebrations.

The Channel on YouTube would provide infotainment and also teach basic education to the kids, it said in a release.

MOOPLE TV is the umbrella brand of Hi-Tech Animation, a Kolkata-based animation firm. The Channel would flag off with a series of animated cartoons in Bengali to be followed by similar series in Hindi and other Indian regional languages.

Hi-Tech Animation has plans to invest Rs 8 crore initially in the new venture for content creation in Bengali and other regional languages. The plan is to come up with a Bengali Satellite Cartoon Channel within two years, said its founder and Managing Director Subrata Roy.

"We thought of starting in YouTube because it is a free channel and would be easily accessible to the children over mobile phones and other hand-held gadgets. Also, we thought of starting with Bengali animated cartoons because besides in Bangladesh and India, there is a huge Bengali diaspora across the world.

"We plan to come up with a Satellite Cartoon Channel within two years. Over the period of time we'll come up with merchandising and licensing of our different cartoon characters," said Roy.