By Krishna Sinha Chaudhury

New Delhi, Feb 6 (IANS): As Infinix heats up the smartphone market in India with its new offering, the handset maker is looking to grow its online business by six per cent by the end of the year, Infinix India CEO Anish Kapoor said on Tuesday.

"We think the market would go at close to 40 million (estimated volume projection for smartphone industry) in the online space. We will be looking to capture 5-6 per cent of the online market share in India," Kapoor told IANS here.

Infinix, an online smartphone brand from China-based Transsion Holdings, is also planning to come up with several launches through the year in the country at key price points to achieve its goal while keeping focus on users' requirements.

"We will cover the core of the online segment which is between Rs 5,000-Rs 20,000 where bulk of the business happens... We would focus largely on that," Kapoor said.

"This year is going to be exciting so we are creating a good line-up and we are starting our journey with 'S' series which has been launched in India first before a global roll-out," Kapoor said.

Bullish on its performance in 2017, the handset maker on Tuesday launched "HOT S3" smartphone in India.

The device in the selfie-centric "S" series will be launched globally after its release in India.

The smartphone is available in 3GB RAM and 32GB internal storage variant which costs Rs 8,999 while 4GB RAM and 64GB on-board storage version costs Rs 10,999.

"HOT S3" sports "Full View" display with 20 MP selfie camera that is capable of taking good selfies even in low light conditions, the company claimed.

"We are delighted to offer our latest innovation, 'Hot S3', which will change the game under Rs 12,000-segment by offering a good combination of features," Kapoor added.

The device runs on the Android Oreo Operating System (OS) and is powered by a 4,000mAh battery.

This is also the first smartphone from the company to be powered by a Qualcomm Snapdragon 430 processor.