Dubai, Dec 12 (IANS): Preparations here are underway to host Dubais annual citywide shopping extravaganza, offering the shopping-lover in all of us a month-long fiesta of sales, exclusive shopping experiences and extraordinary events for the whole family to enjoy.

Scheduled to take place from December 26 to January 27 2018, the 23rd edition of Dubai Shopping Festival (DSF) will see millions of people hit Dubai's malls to bag the latest bargains, brings together the best of Dubai's retail offering, showcasing the top brands and shopping experiences from weekly flash sales, in-mall promotions and the opportunity to win amazing prizes from luxury cars and gold to cash at the daily raffles.

"Dubai Shopping Festival has always been the jewel in the retail calendar crown and this year is set to be even bigger and better than ever. Together with our strategic partners, we will be bringing people truly memorable shopping experiences featuring celebrities, world-class experts and interactive masterclasses, making Dubai the ultimate must-visit shopping destination this New Year.

"Over the years we've worked closely with retailers on a local and global stage to bring out the very best of Dubai's culture to create a thriving retail hub. From top global brands to local emerging designers, Dubai benefits from a rich melting pot of diverse shopping opportunities, making a truly unique retail destination for shoppers across the world," Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai Tourism, informed IANS.

Organised by DFRE, the 23rd edition of DSF will feature an exciting array of entertainment, including spectacular fireworks shows and a range of free-to-attend family-oriented activities in malls, and retail activations themed under Beauty and Perfume, Gold and Jewellery, and Apparel and Fashion platforms.