New Delhi, Oct 10 (IANS): Calling it an amalgamation of art and technology, Xiaomi India on Tuesday launched Mi Mix 2 that will compete with Apple, Samsung and others in the premium segment smartphone category.

Xiaomi, which is one of the most trusted brand in the country in the mid-segment smartphone market, said the device, priced at Rs 35,999, will be available at Flipkart and Mi.com from the first week of November. 

Manu Jain, Global Vice President of Xiaomi and Managing Director of Xiaomi India, told reporters here that the company will organise the first preview sale on October 17 at noon.

"Mi Mix 2, that was launched in China on September 11, sold its first batch in flat 58 seconds," said Jai Mani, Lead Product Manager at Xiaomi India.

The device has 5.99-inch, full-screen, edge-to-edge display with 18:9 ratio for better visual experience, hidden custom-designed earpiece and ultrasonic proximity sensor. 

The chin size is also reduced considerably by Chip-on-film technology and also decreased the discreet front camera module when compared with the regular module used in smartphones. 

The device has Qualcomm Snapdragon 835 SoC processor, Adreno 540 GPU for gaming, 6GB RAM and 128GB on board memory and 3,400mAh battery.

Mi MIX 2 comes with dual-SIM connectivity and USB Type-C for charging and data sharing.

"Mi Mix 2 brings Xiaomi into a new price segment in India and will compete with Samsung, Apple, Nokia, Oneplus and Oppo. The entry will make the premium segment even more competitive," Tarun Pathak, Senior Analyst, Mobile Devices and Ecosystems at New Delhi-based Counterpoint Research, told IANS. 

The device houses 12MP rear camera with dual flash and four-axis Optical Image Stabilisation (OIS) to reduce jerks while shooting a video when the camera is in motion, and houses Sony IMX386 sensor.

The device with Corning Gorilla Glass 4 for protection has 43 connectivity band support that can work in 226 regions globally, the company said.