Media Release

Dubai, Mar 3: Dilmah, the largest tea producer in the world with a presence in over 100 countries opened its first flagship ‘t-lounge’ in Ibn Battuta Mall (Egypt Court). International cricketers attended the official launch of the lounge along with other guests.

The t-lounge was first conceptualized in 2003, by the founder of Dilmah - Merrill J Fernando, the world's most experienced tea sommelier. Since then it has quickly established itself as a premium venue for tasting a selection of fine tea and tea concoctions that can be paired well with their sweet and savoury delights.

The Dubai t-Lounge is co-owned by Ajay Sethi, chairman of Channel 2 Group corporation and former Pakistan cricket team captain, Ramiz Raja – both who understood that the t-lounge will fill a gap in the country that has a high tea consumption with a more premium product and concept.

Merrill J Fernando, founder of Dilmah said, “Tea is nature's gift to mankind and there is no beverage that is quite like tea. We have our own tea estate and it’s our commitment to consumers to offer the finest tea that Sri Lanka has to give. Innovation is key to Dilmah and we offer a variety of blends that do not compromise on taste and quality.”

Ajay Sethi, chairman of Channel 2 Group said, “We are delighted to be associated with such a strong and trusted brand like Dilmah. Tea consumption is high and the most preferred beverage in the UAE and the Middle East region. With the new t-lounge, people now have a choice of different exotic tea brews along with other light treats.”

Ramiz Raja, former well-known Pakistan skipper said, “Tea is very personal to me and I need to have at least 30 to 50 cups a week. And I guess everyone can feel the same way that a good cup of tea can simply help to rejuvenate. The t-lounge offers just that, a perfect venue to meet; have a conversation and enjoy Dilmah’s flavourful delectables with a wide selection of tea.”