Mumbai, May 28 (IANS): America's chicken brand Genuine Broaster Chicken will be introduced in the Indian market soon, courtesy food and beverages franchise management company Yellow Tie Hospitality.

Broaster Chicken is known for its patented pressure fryer technology, which utilises less oil than open fried chicken and retains more chicken moisture. It is also known for using fresh chicken that is never frozen.

The brand has been serving pressure fried chicken since it started its operations in 1953. Currently functional in 36 countries across the world, Broaster Chicken is served at leading chains like Bob Evans Garden and Al Bek. 

Talking about the brand's launch in India, Bill Loeffelholz of Genuine Broaster Chicken, said in a statement: “Genuine Broaster Chicken contains zero trans-fat. The product has more protein fat (in gm) than content of saturated fats and carbs. We are very bullish of our products in India.”

Yellow Tie Hospitality Management plans to launch the brand in 40 cities pan India, starting with Mumbai. It will roll out in Kolkata, Hyderabad, Gurgaon, Surat and a few more cities in the first three months of its launch. 

The brand will be served exclusively in different franchise formats by the company. Besides the regular pressure fried chicken, the menu will also offer other interesting products Like Jong-Lee burger, Happy Fried Chicken, Palangtod and many more. 

“Broaster Chicken has been an integral part of America’s food heritage for the past 60 years. Loyalty towards this brand can be attested by food lovers all over the world who never stop boasting about its deliciousness.

“Therefore, we at Yellow Tie hospitality felt it was time to introduce this savoury paradise to Indian consumers, filling the gap in demand and supply for better fried chicken,” said Karan Tanna, Yellow Tie Hospitality Management's founder and CEO.