Bengaluru, May 17 (IANS): Global software major Wipro Ltd. on Tuesday announced partnership with US-based IT firm Xactly Corporation to offer cloud-based solutions to its clients for improving their sales and drive growth.

"Partnership with Xactly will enable us to offer its sales performance management (SPM) solutions to enterprises across industry sectors in software as a service (SaaS) model," city-based Wipro said in a statement here.

As organisations devise ways to incentivise their sales force to drive outcomes, SPM tools will help them bridge the gap between business targets and sales performance.

Headquartered at San Jose in California, Xactly provides enterprises SaaS and cloud-based incentive solutions for enhanced employee performance, improve margins, and mitigate risk.

According to global research and advisory firm Gartner, the SPM software market worldwide grew 10 percent to $715 million in 2015. Both the partners estimate SPM market to grow at a steady pace.

SPM software comprises tools and process functions that automate and unite back-office sales processes, improve sales execution and operational efficiency.

"With Xactly technology prowess and our system integration expertise in the specific domain, we will help our clients drive growth and reward their employees for improving performance," the statement asserted.

Wipro is working with Xactly to transform compensation programmes and help clients recognise employees who deliver value to organizations, irrespective of hierarchy or tenure at the company.

"SPM is a key priority for organisations across the board. Companies can optimise their sales performance processes developed for their employees and tools to measure it," said Wipro vice-president Hiral Chandrama in the statement.

Xactly vice-president for professional services Nitin Mathur said on the occasion that Wipro's expertise complements his company's mission to help firms use compensation as a strategic lever to drive sales alignment, retention and performance.