DNA

Mumbai, Oct 10: Television viewers in the United States, the United Kingdom and several other European nations are spoilt for choice with the number of food channels on the small screen. Though some are paid channels, they are well appreciated and frequently viewed. 

Though no such channel exists in India, the time is not far when we too will benefit from a round-the-clock, dedicated food channel. Though presently being kept under wraps, it has been learnt from highly reliable sources that celebrity master chef Sanjeev Kapoor has finished the groundwork for the channel. Pilot episodes of shows have already been shot and are being given Kapoor’s perfectionist touch.

Kapoor was noncommittal about his project and said, “I can’t reveal anything at this point of time.” However, a prominent producer revealed that if everything goes according to plan, shows will go on air by November-end. Another source said all the formalities to start the channel had been fulfilled.

A source said,“Top chefs were trained for the past year at Sanjeev Kapoor’s studio kitchen as well as various national and international locations. As news of the food channel’s launch spread, several prominent producers and corporates came forward to sponsor shows.” The source said that with Indian cuisine gaining popularity across countries, talks were on to have the channel beamed globally.

The channel will answer viewers' queries and offer tips to viewers to try out at home. Talking about the various shows lined up, a source said housewives will be pleased as the channel would have a daily show devoted to planning healthy tiffins or dabbas.

Another show will assist those hosting parties to design exclusive party themes and menus. Health conscious viewers will be treated to nutritional facts about various foods and be instructed on how to prepare healthy dishes.

There would also be a travel show that will highlight different national and international cuisine. Viewers will also be informed about the prices of vegetables and groceries at various market places across the country. This will assist people decide on the day’s menu.