New Delhi, Oct 16 (IANS): Not only clothes and crackers, you can also buy cow dung online this festive season.

Online sellers including big players like Big Basket, Shopclues, Amazon and Homeshop18 have introduced the puja samagri (items used during a puja such as camphor, incense sticks etc) online throughout the year including cow dung cakes, which are used in certain Hindu rituals around Diwali and also in havans.

Radhika Aggarwal, co-founder of Shopclues, told IANS, "Connecting with the festive theme, we have ensured that our consumers find a great selection of Indian products at Shopclues, especially around puja and navratras time."

"Our conversion rates have almost doubled up for cow dung cakes during this festive season," she added.

While some player sells 24 dung cakes in a package, others offer a package of four or 11. Four cow dung cakes cost around Rs.40 but 24 cost Rs.150 with a huge discount.

Cow dung cakes are not easily available in urban areas but thanks to e-commerce, it is just-a-click-away product now.

Talking about the response Aggarwal said, "We have received a great response especially from metro cities where such products are not easily available. Our festive themed product portfolio has grown threefold during this season."

There are also dedicated sites like Vedic Vaani, ePooja store, PujaSamagri and Wheresmypandit which cater to such requirements of users.