Los Angeles, Sep 5 (IANS): Actress Jessica Alba has hit back at the lawsuit which claims her all-natural product line, The Honest Company, deceives consumers by containing "synthetic ingredients".

Alba calls the lawsuit - filed by a consumer Jonathan D. Rubin - "baseless and without merit" adding: "We strongly stand behind our products and the responsibility we have to our consumers. We are steadfast in our commitment to transparency and openness".

Rubin has alleged in his suit that products such as Honest Hand Soap, Honest Diapers, and Honest Multi-Surface Cleaner, are misleading consumers by including "unnatural" ingredients. He also claims the Honest Sunscreen is "ineffective", reports people.com.

However, the 34-year-old actress has explained the mission statement behind the company, saying: "I know my children, Honor and Haven, are growing up in a safer home because of our products."

"Seven years ago, when I was pregnant with my first daughter, I was frustrated by the lack of healthy and safe product options for me and my new family. In fact, prior to launching The Honest Company, I began lobbying Congress to require that ingredients used in everyday products are tested for safety prior to entry into the marketplace," she said.

"I started The Honest Company to develop safe and effective products not just for my children, but for families everywhere. I am very proud that we have built this company into an industry leader focused on using natural ingredients and developing products that people love," she added.