Ghaziabad, May 20 (IANS): Pursuing the strategic approach for network expansion, Mercedes-Benz India on Wednesday inaugurated the world class dealership of "Silver Arrows" here in the Delhi-National Capital Region.

Built with an investment of Rs.90 million, the dealership is located in close vicinity of high-net-worth residential area of Vasundhara, Vaishali, Indirapuram and premium shopping malls and close to important industrial areas.

Eberhard Kern, the managing director and chief executive officer, Mercedes-Benz India, said: "Ghaziabad is an emerging luxury car market and we have witnessed an increased demand for Mercedes-Benz cars here."

"It was important for Mercedes-Benz to be strongly present in this market and provide the fascination of the Three Pointed Star to our potential customers."

Silver Arrows is the second outlet in Delhi NCR market within two years of market debut after Mercedes-Benz launched its outlet in Noida in 2013.