Daijiworld Media Network - Entertainment

Mumbai, Apr 17: Film maker and talk show host Karan Johar tweeted today, "Get set for Mohabbat Buri Beemari launching on hot star tonight at 7.45 pm during the live streaming of CSK vs MI match! BombayVelvet."

The song that is the latest release from the upcoming Ranbir Kapoor Anushka Sharma movie Bombay Velvet, is a cabaret number performed by Anushka Sharma. Garbed in a muted golden tight shimmering dress befitting the era, Anushka is joined onscreen by Ranbir Kapoor armed with guns. Bring cast opposite each other for the first time Ranbir and Anushka have Karan Johar to content with as well, for he plays the villain in the movie. The cast includes Kay Kay Menon and already has one song 'Fifi' being played by many since its release.

Hotstar which will be the platform that will launch the song is expected to gain a lot more fans and downloads thanks to this song and is expected to instigate audiences towards the movie. Fox Star Studios Chief Marketing Officer, India Shikha Kapur said, “We are excited about this premier. We believe this innovation will be a trailblazer for Indian cinema and an example of how it can engage with an audience that is young and on a mobile phone. We live in times where the digital doorway is omnipresent and is fast becoming the most effective and astute way to reach out to consumers. Bombay Velvet is a special film. And its song is being launched on a special platform, hotstar.”