Paris, April 17 (IANS): Reality TV star Kim Kardashian has launched the new Kardashian Beauty Hair line at the Marionnaud parfumerie here.

The 34-year-old reality TV star arrived at the French capital's Marionnaud parfumerie on Wednesday to launch the latest addition to the Kardashian Beauty brand - which she co-founded with her sisters Khloe and Kourtney, reports femalefirst.co.uk.

The siblings -- who also have their own clothing boutique DASH and a new Kardashian Kids fashion line -- created the beauty brand to be both luxurious and affordable and have featured both styling products and tools in their debut hair range.

Kim was seen sporting her super sleek locks parted to one side and showed off her famous curves in an elegant semi-sheer maroon dress.

Prior to the event, Kim took to micro-blogging website Twitter to express her excitement about the launch, writing: "Getting ready for our #KBeautyHair European launch today at @Marionnaud_Fr at the Paris champs eleyse store! (sic)"

She later thanked her fans for joining her at the venue, posting: "Thank you to everyone who came out to support the launch of @kbeautyhair in Paris today! I loved seeing you guys!"