Chennai, March 11 (IANS): Popular Telugu star Allu Arjun, who worked under director Pradeep Sarkar for a new TV commercial, says it was a fun and exciting experience working with the acclaimed filmmaker.

Colgate-Palmolive India recently unveiled the new commercial for its popular MaxFresh toothpaste brand.

The spot is set against the backdrop of a wedding involving diverse cultures from two states -- Maharashtra and Andhra Pradesh.

"The new Colgate MaxFresh TVC brings in the element of freshness through a two-cultures wedding and shooting for an ad film directed by Pradeep Sarkar was fun and exciting. I have grown up using Colgate; my long standing association with the brand has been very warm," Arjun said in the statement.

According to Sarkar, "The TVC truly showcases a fusion of diverse cultures from two different states, and conveys the brand messaging - of freshness - through Allu Arjun's youthful zeal in an apt way."

On the film front, Arjun is currently awaiting the release of his Telugu film "S/O Satyamurthy".