Daijiworld Media Network - Udupi/Manipal (GA)
Udupi, Jan 27: MobileNXT Teleservices Pvt Ltd, India’s first mobile retail chain launched the first of its kind concept store at Manipal near here on Friday January 27. This is the 22 MobileNXT store in the country. MobileNXT aims to offer a world-class shopping experience to the telecom buyer offering a host of mobile products, services and value-added services. A chain of one-stop mobile stores, MobileNXT launched its first store in Gurgaon in April 2006.
Speaking at the launch Vijay Menon, founder and CEO, MobileNXT Teleservices Pvt. Ltd. said, “With the boom in the mobile industry over the last two years in the country, there is a huge need to provide value-based consumer experience to this growing market. Based on our research, we believe that this is the right time for a concept like MobileNXT to enter the Indian market and take on this unfulfilled need. We have studied similar formats at the international-level and hope to bring the same level of professionalism and service to our consumers in India.”
An innovative concept in the telecom retailing industry, MobileNXT will focus on providing consistent offerings to build consumer value be it the store experience, the products or the services offered.
Speaking about the business model, Menon added, “Our primary focus is on creating an organized retail format in the under-served tier II and tier III cities whereas our presence in large metros will be through shop-in-shop formats and malls thereby establishing a presence in the leading, relatively saturated markets of the country. We chose Manipal for setting up our seventh store in Karnataka since it has a huge student population who are our target customers and we will cater to their needs.”
One of the core differentiators of MobileNXT is that the store will offer the products categorized not by brands but by the value they add for the customer. This has been differentiated as follows:
StyleNXT: Aesthetically designed phones are offered under this category
MusicNXT: Phone with FM, Sony walkman series etc would be available under this category
WorkNXT: PDA phones, phones offering Microsoft Office facilities etc. would be available under this category
ValueNXT: Phones that are economical would be under this category
GamesNXT: Phones with extensive gaming facilities would be under this category
ShareNXT: Phones with Bluetooth, infrared, camera etc. would be categorized under ShareNXT
Each of the MobileNXT stores, apart from being a one-stop shop offering mobile handsets, mobile accessories, choice of cellular service provider ,value adds, data transfer facilities, and an unique exchange programme “NXTChange” is also backed by a strong after sales service. In addition, MobileNXT provides an integrated call centre facility where information related to any product category or service can be sought. The products on sale will include GSM and CDMA handsets from all the top manufacturers across globe.
Speaking about the entire customer experience, Vijay Menon added that each of the stores has been designed keeping in mind the primary customers, the youth, young adults and the quality and brand conscious consumers.
The promoters of MobileNXT, Vijay Menon and Romy Juneja have over 35 years of corporate experience between them and have a deep understanding of the telecom business in India and have the added advantage of having experience in setting up businesses and successfully run them.
About MobileNXT:
MobileNXT Teleservices Pvt. Ltd set up in March 2006 is a one-stop shop-offering host of telecom related products and services with its headquarters in Bangalore. Aimed at becoming India’s largest chain of mobile stores, MobileNXT has been set up with a vision of revolutionizing the sale and post sale process of acquiring a mobile phone, mobile services, accessories and value added services.
Focused on providing consistent offerings to build consumer value, MobileNXT is aimed at reinvigorating the retail consumer experience in three areas – Store environment – Product, services and after sales support offerings, store personnel, Unique exchange program and strong one on one relationship including a call centre.
For further information please contact Vasant, Perfect Relations at 9242872715 / 9341798554.