New Delhi, Jan 6 (IANS): Videos and imagery from globally popular men's lifestyle magazine Playboy will now be available in South Asia via the mobile platform.

Shemaroo Entertainment Limited has associated with net mobile AG to distribute content from Playboy Enterprises Inc, in South Asian territories like India, Nepal, Bhutan, Sikkim, Sri Lanka, Pakistan and Bangladesh.

Shemaroo Entertainment will not only distribute an array of interesting videos and imagery from Playboy content library to the mobile platforms, but will also develop various mobile games, portals, services and apps using the images and videos of international models along with Playboy branding.

The company also plans to sub-license these rights to distribute content or develop products around Playboy Enterprises Inc., as well as look to explore opportunities and partnerships globally.

“Our association with net mobile AG for Playboy content will add to our offerings of glamorous content to the audience. This also opens new avenues for us to expand our reach to the untapped market for popular and glamour content in Asian countries.

"The association also reflects that India is growing as a major market for mobile consumption,” Jai Maroo, director, Shemaroo Entertainment Limited, said in a statement.